Chevron
Get promo buy-in.
A promotion is only successful if it’s used – Chevron recognizes the need for franchisees to get excited and get on board if they’re to truly leverage the brand advantages. Every month the convenience stores have to implement 18–20 separate promotions, 6–12 shippers, 10 coupon offers, supported by 40–50 promo pieces. So each month, we prepare a suite of tools that highlight the value of company-negotiated promotions, streamline and simplify the process of merchandising the store, and make it easy to ring up sales at the cash register.
re:group is helping Chevron effectively implement monthly in-store promotions by ensuring consistent and timely communications of the details and materials to support it.