Carey Jernigan | 734.327.6630 | carey.jernigan@regroup.us

HealthPlus of Michigan chooses re:group for new Agency of Record.

11.09.09, Ann Arbor, Michigan – Following an extensive search, HealthPlus of Michigan has named re:group as its agency of record as of November 2009.

The announcement concluded a request-for-proposal process conducted by HealthPlus involving more than 30 advertising and marketing communication firms that were initially invited to submit proposals. ReGroup was ultimately selected to become the company’s agency partner in providing marketing and communications support as HealthPlus continues to grow and develop new health plans to meet the needs of businesses and individuals statewide in a challenging economy.

“We replace an agency located in Maryland, so the move is a win for the State of Michigan as well,” remarked Carey Jernigan, re:group’s vice president of development.

The re:group team has extensive healthcare and insurance experience and is pleased to add HealthPlus of Michigan to its client roster. Both parties look forward to a productive relationship.

“The competition for our business was stiff, and our multi-disciplinary review team subjected agency proposals to very close scrutiny,” said Mark Holoweiko, director of corporate communications for HealthPlus. “The fact that re:group prevailed indicates our confidence in the agency’s ability to live up to our expectations of outstanding creative work and customer service.”

HealthPlus of Michigan is a nonprofit health-benefits company that, along with its subsidiaries, serves more than 200,000 members statewide and beyond with a comprehensive portfolio of commercial and government health insurance programs. Founded in 1979, HealthPlus employs more than 400 people at its Flint headquarters and regional offices in Saginaw and Troy.

HealthPlus is recognized by U.S. News and World Report/NCQA as one of “America’s Best Health Plans”* In addition, every year since 1999 its Commercial HMO has received “Excellent” Accreditation, the highest rating, from the National Committee for Quality Assurance.

*America’s Best Health Plans 2008-09 is a trademark of U.S. News & World Report.

re:group, inc., is a privately held, national brand marketing firm located in Ann Arbor, Michigan, that provides integrated brand management, including branding, marketing, design, advertising, communications and media services. Additional information is available at www.regroup.us.

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