David Martel | 734.327.6622 | david.martel@regroup.us

Combining New and Traditional Media Options

04.01.08, Ann Arbor, Michigan – re:group’s media director, David Martel, has planned and will be moderating the Integrated Media Planning event at the 2008 Ann Arbor Spark, Marketing Roundtable on Tuesday, April 8th. Networking begins at 5:00PM with the program beginning at 5:40PM. Register online at http://www.annarborspark.org.

Advertiser media expenditures are increasing at incredible rates. However, online expenditures still represent less than 7% of all advertiser dollars spent in media. Some of the most effective media strategies come from carefully combining traditional and non-traditional media options and understanding the role of each medium. Participate in this roundtable discussion and learn about what mediums are best along various points in the customer journey; those that can build a brand, those that engage and encourage interaction, and those that ultimately close the deal. This panel of industry experts has experience with a wide range of media options.

The panelists participating include:
Michal Lorenc – Online Sales and Operations Manager, Google, Inc.
Meagan L. Darlington – Midwest Regional Sales Manager, Comcast Spotlight Online
Matt Sharp – Publisher, Michigan Business Review Online

If you are unable to attend, but would welcome insights from this event, please contact David Martel at re:group to schedule a call or visit.

David Martel has had the opportunity to provide strategic integrated media planning and buying for local, regional, national and international clients. David prides himself on providing strategies that work for the customer, and are the most effective in delivering the message — whether that is broadcast, print, interactive and/or non-traditional media opportunities.

re:group, inc., is a privately held, national brand marketing firm located in Ann Arbor, Michigan, that provides integrated brand management, including branding, marketing, design, advertising, communications and media services. Additional information is available at www.regroup.us.

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